Hot Chocolate Tastes Better in Orange Cup

source

The chocolate was the same in all the samples, but the volunteers found that the flavor was better when the drink was served in the orange or cream-colored cups.

Previous research has found that yellow containers boost the perception of flavor of lemons in soft drinks; beverages with cold colors, like blue, seem more thirst-quenching than warm colors like red; and if drinks are pink, they are perceived as being more sugary.

http://news.discovery.com/human/psychology/hot-chocolate-tastes-better-in-orange-cup-130103.htm#mkcpgn=rssnws1